Retail Management

bring our brand to life

Store Managers at rue21 are business owners, motivators and coaches, and they do it all with style. You must have a passion for life, want to make a difference and stay current with the latest trends and styles. You’ll bring a take–charge attitude and the belief that a new outfit can change someone’s day.

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rue21 retail management employees

Here’s what to expect

Advancement. We are a rapidly growing company, with plans to continually open new stores and convert existing stores to newer concepts with new merchandise categories, like our plus–sized business. At rue21, we never stand still — and you won’t, either!

Empowerment: As a manager at rue21, you’ll have a voice and will ultimately make decisions that make your team and our company successful. You will take ownership of your store and its results. And you will be accountable for executing business plans and leading a team of dedicated and enthusiastic associates.

Excitement: At rue21, no two days are the same, because we are constantly evolving with the trends and styles that our customers want to see. We update our merchandise offerings and looks on a daily basis. We always want to improve. Getting better every day is our passion. And that will make you better, too.

Our People

  • Get Involved

    rue21 has helped me grow professionally and personally. The company has allowed me to get involved with different teams and projects to increase my skill set and confidence as a District Manager. It has also provided me with partners and resources that have been instrumental in my career.

    Jen District Manager
    rue21 employee testimonial, District Manager, Jen

    Get Involved

  • Growth Potential

    I started out as a sales associate six years ago. The company has more than doubled in size since I have been here. That presents a lot of growth potential. Working for an organization that truly invests in people and their careers is what separates us from the rest.

    Brandon District Manager
    rue21 employee testimonial, District Manager, Brandon

    Growth Potential

  • All about people

    I wanted to be a part of a brand that was all about people. I came here for leadership development and growth. I knew immediately that I made the right decision, as I had so many people who were committed to my career and helped me through strong mentorship.

    Carrie District Manager
    rue21 employee testimonial, District Manager, Carrie

    All about people

  • Amazing People

    When I go to other fashion retailers, I see associates stuck in the same routine. We hire amazing people — and amazing people come from different backgrounds, races and sizes. As rue associates, we hit the ground running. There is never a dull moment, because we dress the best and work the hardest.

    Ian Assistant Manager
    rue21 employee testimonial, Assistant Manager, Ian

    Amazing People

  • Super Trendy

    What drew me to rue21 was my experience while shopping! The music was blasting, the deals were crazy good and the staff was having a great time. What sets us apart is our super trendy fashion. We are always reinventing ourselves and evolving with what’s hot in pop culture.

    Jackie Store Manager
    rue21 employee testimonial, Store Manager, Jackie

    Super Trendy

  • Make a Difference

    What sets rue apart is our people! We support each other and work together as a true rueFamily. Knowing at the end of the day you can make a difference in people’s lives is the reason that I joined rue21.

    Ricardo District Manager
    rue21 employee testimonial, District Manager, Ricardo

    Make a Difference

Advantages of a Retail Management career at rue21

Reasons to Rue


Amazing Opportunity

Store expansion, along with brand evolution, makes for an amazing opportunity to grow your management career.


Strategic Vision

We succeed by staying consistent with our strategic vision and continuing to grow both our store count and our field teams.


Training Programs

We offer training programs dedicated to helping you develop your skills, with a career path you can see.


Bonus Potential

District Managers and Store Managers have great bonus potential!


Promoted Quickly

We have real examples of associate store managers being promoted quickly to store manager, and store managers being promoted to field leaders.


We are fun

We are fun, and social media is a part of our culture.


New Technology

We have invested in new technology in the stores…all to help streamline the workload to ultimately improve the customer experience and your work/life balance.


Driving the Business

District Managers have on average 10 stores, so you can spend more time with your teams developing and driving the business.


Accessible Executives

Our accessible executives listen to your ideas and solutions, and focus on improving your experience at rue21.


Recognition Program

Our People First recognition program is designed to express our gratitude for top performance, great customer service stories and “doing the right thing” behaviors.


We believe in rewarding the people who drive our sales and unite our teams. Here are some highlights of working at rue:

  • 25% off merchandise every day, with additional discounts of 50% during associate appreciation days

  • Great bonus potential based on sales results from the store, district or region for which you have responsibility

  • Vacation, sick time and personal days

  • Medical/prescription, dental and vision coverage

  • Flexible spending accounts

  • Basic and supplemental life and accidental death & dismemberment insurance

  • Supplemental dependent life insurance

  • 401(k) profit sharing plan

  • Health Advocate wellness support program

  • Employee Assistance Program (EAP)

Employee benefits for Retail Management jobs at rue21

We never stand still

MAD, our Management Advancement Development program, helps us train managers for future leadership positions and accelerates your movement through our retail management career path. If you enjoy running a store, we offer stretch assignments and training roles to help you grow your skills.

We believe in promoting our best — and, since we’re growing so fast, you can move ahead fast. Our retail management career path includes:

Career ladder for retail management at rue21


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